Dash Era
2012
Description
CHANGING BEHAVIOUR/PACKAGING AND TABLET WASHING SYSTEM
Developement of a new laundry product. It’s the result of an extensive research and construction of a scenario that covers lifestyles,consumption habits and washing machines technologies.
This scenario is projected at a 5 year distance.
The detergent is replaced by a tablet consisting of a compressed flour of soapnuts (Sapindus mukorssi),known for its washing properties.
An additional sanitizing tablet boosts the cleaning effect of the natural tablet and adds fragrance to compose the
final wash.
Developement of a new laundry product. It’s the result of an extensive research and construction of a scenario that covers lifestyles,consumption habits and washing machines technologies.
This scenario is projected at a 5 year distance.
The detergent is replaced by a tablet consisting of a compressed flour of soapnuts (Sapindus mukorssi),known for its washing properties.
An additional sanitizing tablet boosts the cleaning effect of the natural tablet and adds fragrance to compose the
final wash.
Fields
Branding, Industrial Design, Packaging
- Dash EraCHANGING BEHAVIOUR/PACKAGING AND TABLET WASHING SYSTEM
- Developement of a new laundry product. It’s the result of an extensive research and construction of a scenario that covers lifestyles,consumption habits and washing machines technologies.
This scenario is projected at a 5 year distance. 
WASHING MACHINES SCENARIO
SHELF COMUNICATION SCENARIO
LCAA solid LCA work brought to a system extremely competitive compared with other laundry detergent formulas.
- [Year: 2010 ]
Design team:
Alessio Monzani
Andrea Gross Gaian
Martina Fagiani
Andrea Meroni
Kerman Gomez
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